social media
01 — Channel Strategy
02 — Content Calendar
03 — Strategic Campaign Building
04 — Community Management
05 — Event Coverage/FOMO Moments
06 — Engagement
07 — Analytics Reporting
IRL Event Coverage
My favorite thing to do! I worked closely with my team to deliver same-day, real-time content capturing all the fun & highlights for our community members to enjoy. Who else is going to catch those "can't miss" moments? Poshmark's previous monthly live coverage of Posh Party Live would reach up to 4.5K+ viewers per story.
PoshFest 2019
PoshFest 2019
PoshFest 2020
Community Engagement
Community is HUGE for Poshmark. We introduced the hashtag #MeetThePosher perfect for our rockstar community to introduce themselves to one another and help build our growing library of UGC. This hashtag garnered over 19K+ posts since its start in 2019.
Social Expansion
At the beginning of 2019, I helped build and kick-off our first-ever expansion handle, @poshmarkcanada. Soon after, I full transitioned to oversee daily content.
Marketing Campaigns
Spearheaded multiple community-focused campaigns such as Posh N Coffee, aimed to bring together our community during COVID-19.
Another huge campaign included Poshmark's Holiday Gift Guide, a cross-functional project promoted across all channels, in-app, and through e-mail communication.
Meme Kween
I'm a firm believer in taking advantage and leveraging top-of-the-mind moments. AKA, I'm all for the memes! After the 2020 Super Bowl, our team hopped onto this trending moment, which gained over 11K+ in total engagement, deeming it one of the top-performing posts of all-time.
