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Client ·
Poshmark
Year ·
2018 - 2021
Role ·
Senior Marketing Associate, Social Media
My shopping habits were wild this time
Overview
Owned social media strategy, content, and community initiatives across Poshmark’s social channels, helping grow and engage a community of 850K+ followers. Led platform-specific content strategies across Instagram, Twitter, YouTube, and Facebook, while developing campaigns that encouraged the community to participate and create alongside the brand. Partnered with Poshmark Canada to expand the brand’s international social presence. Kept the team plugged into cultural moments, trends, and all things meme-able.
Deliverables
● Social media strategy + content planning ● Community-driven campaign development ● Evergreen + campaign-based social content ● Community engagement + UGC initiatives ● Trend + cultural moment monitoring ● @PoshmarkCanada channel expansion ● Social analytics + performance reporting ● Cross-functional stakeholder collaboration
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